Stella Anne Dixon’s transmedia practise aims to explore beyond the institutionalized convictions of popular culture and mass media, and its obsession with image regime, by demonstrating the real as nothing more than a metastasized staging.
At a time when self-esteem and personal expression are bound to the logics of commodity culture, manufacturing not just celebrities but the desire to be them. One result of digital media’s rise to prominence is an emerging dialogue about its impact on women’s subjectivity and agency. The digital age of the selfie grants greater visibility, offering women the freedom to present themselves how they choose, allowing the curation of the private sphere to be shared publicly with the desired self-image and self-narrative.
Through the use of performance, set and costume the artist creates a fictional utopia in order to explore the subject of the spectacle.